Nicolás Cánovas
Affiliation: General Director for Latin America at AMD
Country: Argentina
Bio
Nicolás Cánovas is responsible for the regional management of all product lines for: clients, graphics, Data Centers, and Integrated products. Since April 1, he took the position of General Director of the firm in Latin America, seeking to continue the brand’s sustained growth strategy in countries such as Argentina, Brazil, Chile, Colombia, Mexico and Peru. Throughout his career he has executed strategies for the retail, distribution and corporate segments. Cánovas has a deep understanding of working with business partners (such as international/local OEMs) and has managed to develop and expand AMD’s market share, improve revenues and gross margins